Behavioral Research Associates, LLC studies behavioral patterns to better understand consumer decision making. Through a greater understanding of the financial and economic decision-making process, we help our clients implement enhancements to their service offerings, product lines, and communication materials.

Behavioral research seeks to identify relevant predictors of consumer behavior. An investment in behavioral research improves your ability to make informed decisions based on actual consumer behavior, rather than relying on educated guesses or opinions. Our experienced consultants offer expertise in the application of these behavioral learnings.

Testimony by Behavioral Research Associates at June 18th SEC/DOL Hearing on Target-Date Funds

Featured Research

Participant Behavior Insight: How Participants Are Using Target-Date Funds
Jodi DiCenzo, CFA, Behavioral Research Associates, LLC

Choice in Retirement Plans: How Participant Behavior Differs in Plans Offering Advice, Managed Accounts, and Target-Date Investments
Michael Liersch, Ph.D., Behavioral Research Associates, LLC, and Leonard N. Stern School of Business, New York University

The Impact of Company Stock on Retirement Income
Jodi DiCenzo, CFA, Behavioral Research Associates, LLC and Christine S. Fahlund, Ph.D., CFP®, Vice President and Senior Financial Planner, T. Rowe Price Investment Services, Inc.